Last updated on October 9, 2019
A “marketer” can refer to just about anybody. They can be flashy, yet analytical; they can be salesy but still subtle; outgoing or quiet. Marketing itself can involve a number of different tasks – research, design, promotion, retail sales and more. A marketing skill set can also come in handy in a huge array of industries, which is why DCCCD offers programs in both Business Marketing and Fashion Marketing.
Is a Marketing Degree Right for Me?
Business Marketing is often a fast-paced, challenging career path. Parts of it may even feel like a study in human behavior as you research and learn more about consumer behaviors leading up to when your product is finally purchased. Dr. Diane Minger, program coordinator at Cedar Valley, said her students learn the basic principles of marketing: product, price, promotion and distribution.
“We prepare our students for jobs in wholesaling, retailing, advertising and sales,” Minger said. “Those are the types of fields that they would go into. They learn how to create a solid marketing plan, which is more specific than a business plan.”
Fashion Marketing might be a good fit for those interested in the creative world of fashion in addition to developing a knowledge of marketing. It combines general business principles with ambition, creativity and enthusiasm. This program emphasizes wholesale, retail and promotional levels of the fashion business. In Dallas’ growing retail and fashion industries, we think you’ll find it very useful!
Whether your interest in marketing is primarily in the business side or in the business of fashion, we have classes at times and locations that are convenient for you. Make sure to check out our various Marketing degree plans and course requirements to get a sense of what is the right fit for you.
What Can a Marketing Degree Be Used For?
A Marketing degree can provide you with tons of options! Business Marketing career paths can include advertising, public relations, distribution, manufacturing and beyond. Careers in Fashion Marketing can include department and store management, buying, showroom sales, merchandising, personal shopping and more. Both programs can provide you with a versatile and valuable skill set. You may even find yourself with transferable skills applicable to different industries besides Marketing.
Can You Get a Marketing Degree Online?
You can earn a Business Marketing degree or certificate at Brookhaven and Cedar Valley, while the Fashion Marketing program is offered at El Centro. We also offer many of the Business Marketing classes 100 percent online.
I Have a Marketing Degree. Now What?
Take advantage of our Career Planning and Job Search Services offices! Current and former DCCCD students can get individual career counseling, access computerized guidance programs, resume and interview assistance and so much more!
Not sure if Marketing is right for you? Browse the DCCCD website to get a full sense of our various program and course offerings.